While different companies makes the switch to a branded TLD for a variety of reasons, here are the main reasons Neustar made the switch.
By launching a .neustar page, every visitor who clicks a link to our site knows they are going to an official, verified page. No look-alikes, no hoaxes, no spoofing. Every address link we create, promote and send carries our digital “seal of approval”.
Build Brand Awareness
We own 360-degree branding before and after the dot. Every website URL features our brand name. We can also create and build multiple second-level domains such as marketing.neustar, security.neustar, risk.neustar and, of course, registry.neustar.